Visitors read your Google reviews, nod along, and then leave. A lead capture form catches them at the moment they're most convinced, right after your reviews have done the selling.
The form itself is simple: a heading, a short message, a few fields, a button, and a thank you message. Getting the combination right is what turns a quiet browser into a booked consultation. This guide gives you 8 ready-to-use combinations, plus how to choose your fields, set your timing, and write copy that fits.
Quick answer: match your form to what visitors want next. Use 2 fields (name and email) for offers and subscriptions, 3 for questions and quotes, and all 4 (name, email, phone, and message) when each lead is worth a lot. Say what they'll get in the heading, remove the risk in the message, and use a button that names the action, like "Get my quote".
How RepU's lead capture works
With RepU Pro, a lead card slides in from the corner of your floating review widget at the moment a visitor has shown interest:
- After they minimise the widget: they've read your reviews and are ready to move on.
- After your reviews rotate a set number of times: choose 3, 6, 9, or 12 rotations.
The card matches your widget's theme and uses your accent colour. Every submission lands in your Leads inbox, you get an instant email alert, and you can send each lead to extra people, like your sales or front desk team. You can also track each lead as a conversion in Google Analytics.
It works. An immigration law firm we work with added the lead card to its review widget and received 4 consultation requests within 48 hours. For the bigger picture, see how to turn your Google reviews into website leads.
What you can customise, and the limits
- Heading: up to 30 characters. It sits in the coloured header, so make it the promise.
- Message: up to 100 characters. One or two short sentences under the heading.
- Fields: name, email, message, and phone, each used once. For each one, you choose whether it's required, whether its label shows, and what the label and placeholder say.
- Submit button: up to 30 characters.
- Thank you message: up to 100 characters. It replaces the form once someone sends it.
- Accent colour: pick a preset or enter your brand colour. It colours the header and the button.
How many fields should you use?
Fewer fields usually means more leads, but not always better ones. In one test, adding a phone number field to an ebook download form cut sign-ups by 48%. In another, removing fields lowered conversions by 14%, because the fields people wanted to answer had gone. The right number depends on what each lead is worth to you.
- 2 fields (name and email): best for offers, freebies, and subscriptions, where you want as many sign-ups as possible.
- 3 fields (name, email, and message, or name, phone, and message): best for questions and quotes, where you need to know what they want.
- 4 fields (name, email, phone, and message): best for high-value work, like legal or financial advice, where a good lead is worth more than lots of leads.
Tip: only make phone required if you'll actually call. Use the placeholder to show what you're after, such as "e.g. Leaking hot water system" in the message field.
8 lead capture combinations that work
Each combination fits RepU's character limits. Copy one, then change the details to suit your business. Only promise a response time you can keep.
1. Callback (trades and emergency services)
- Heading: Need us today?
- Message: Leave your number and we'll call you straight back.
- Fields: name and phone
- Button: Call me back
- Thank you: Thanks! We'll call you back shortly.
Why it works: someone with a burst pipe wants a call, not an email. Two fields make it fast on a phone.
2. Contact (any business)
- Heading: Got questions? Get answers!
- Message: Ask us anything. A real person will reply, usually the same day.
- Fields: name, email, and message
- Button: Ask us
- Thank you: Thanks! We'll reply as soon as we can.
Why it works: a question feels smaller than an enquiry, so more people ask. "A real person" tells them it won't go to a bot.
3. Free consultation (lawyers, accountants, and advisers)
- Heading: Book a free consultation
- Message: Tell us what's happening. We'll call to book a time that suits you, with no obligation.
- Fields: name, email, phone, and message
- Button: Request a call
- Thank you: Thanks! We'll call you within one business day.
Why it works: each client is worth a lot, so four fields are worth it. The message field tells you whether you can help before you call.
4. Free first class (gyms, Pilates, and yoga)
- Heading: Your first class is free
- Message: Try a class on us. Leave your details and we'll send you the timetable.
- Fields: name and email
- Button: Claim my free class
- Thank you: You're in! Check your inbox for the timetable and how to book.
Why it works: visitors have just read why your regulars love you. A free class removes the last reason to wait.
5. Free quote (trades, cleaners, and contractors)
- Heading: Get a free quote
- Message: Tell us about the job and we'll get back to you with a quote, with no obligation.
- Fields: name, phone, and message
- Button: Get my quote
- Thank you: Thanks! We'll be in touch with your quote soon.
Why it works: "free" and "no obligation" remove the risk, and the message field tells you what the job is before you call.
6. Limited-time offer (any business with a deal)
- Heading: Unlock Limited-Time Offer
- Message: Get 10% off your first booking this month. Enter your details to unlock your code.
- Fields: name and email
- Button: UNLOCK
- Thank you: Your code is WELCOME10. Show it when you book, or quote it on the phone.
Why it works: the thank you message delivers the reward straight away, so nobody feels tricked. A one-word button in capitals feels like a key, not a chore.
7. Newsletter (cafes, retailers, and local favourites)
- Heading: Get our best tips monthly
- Message: One short email a month with tips and offers. Unsubscribe anytime.
- Fields: email, or name and email
- Button: SUBSCRIBE
- Thank you: You're subscribed! Watch your inbox for our next email.
Why it works: "one short email a month" and "unsubscribe anytime" answer the two worries people have before they sign up. Every email you send also needs an unsubscribe link.
8. Table and room bookings (accommodation and restaurants)
- Heading: Check your dates
- Message: Tell us your dates and how many guests, and we'll confirm availability and our best rate.
- Fields: name, email, and message
- Button: Check availability
- Thank you: Thanks! We'll email you with availability and your best rate.
Why it works: "our best rate" gives guests a reason to book direct instead of through a booking site.
When to show the lead card
The card shows when a visitor minimises your widget, or after your reviews rotate a set number of times. Show it sooner and more people see it. Show it later and they've read more of your reviews first.
- Fewer rotations (3): best for urgent services and offers, where people decide quickly.
- In between (6): a good default for most businesses.
- More rotations (9 or 12): best for high-value services, where people read more reviews before they're ready.
How to write copy that converts
- Button: name the action, and write it from the visitor's side. "Get my quote" beats "Submit".
- Heading: say what they'll get, not what you want. "Get a free quote" beats "Contact us".
- Message: remove the risk. Words like "free", "no obligation", and "unsubscribe anytime" do the heavy lifting.
- Thank you message: say exactly what happens next and when, so they don't contact a competitor while they wait.
- Accent colour: pick a colour that stands out from your site but still fits your brand.
Reply fast, because speed wins
A lead is only as good as your follow-up. In a well-known study by MIT and InsideSales.com, the odds of qualifying a lead were 21 times higher when it was called within 5 minutes than within 30 minutes.
RepU sends you an email alert the moment a lead arrives, and you can add extra recipients, so whoever's free can call back while the visitor still has your website open.
How to set up lead capture in RepU
- In your RepU dashboard, create or edit a floating widget.
- Under Lead capture, switch on the lead capture prompt.
- Choose how many review rotations to wait: 3, 6, 9, or 12.
- Pick your accent colour.
- Add your fields, and choose which are required.
- Write your heading, message, thank you message, and button.
- Add any extra email recipients, then save your widget.
Your floating widget code stays the same, so the lead card appears on your website straight away.
Frequently asked questions
How many fields should a lead capture form have?
As few as you need. Use 2 for offers and subscriptions, 3 for questions and quotes, and 4 when each lead is worth a lot and you need to qualify it.
When does RepU's lead card appear?
After a visitor minimises your floating review widget, or after your reviews rotate 3, 6, 9, or 12 times, depending on your settings.
What are the character limits?
The heading and button can be up to 30 characters each. The message and thank you message can be up to 100 characters each.
Where do my leads go?
Every lead lands in your RepU Leads inbox, and you get an instant email alert. You can add extra email recipients and track each lead as a conversion in Google Analytics.
Is lead capture free?
Lead capture is part of RepU Pro, which is AUD $19 a month per Business Profile, with a 30-day free trial. Your Google review widget stays free.
Ready to turn your reviews into enquiries? Sign up free, then try Pro free for 30 days.